Manny Pacquiao Video: Watch Nike Unveil Limited Edition Pacquiao Hoodie
It takes a special talent for Nike to create customized gear and launch a marketing campaign focusing purely on one piece of clothing. Manny Pacquiao, who is set to face Juan Manuel Marquez on Saturday night, certainly fits that bill.
As seen in the video embedded above, Nike produced a one-minute advertisement for a new hoodie featuring Pacquiao's many accomplishments.
The hoodie also prominently displays Pac-Man's Filipino heritage and has a high-class look to it, which is something you would associate with the greatest pound-for-pound boxer of the current era. He could help solidify that title with a knockout of Marquez in the pair's third meeting.
One cool element of the jacket is two tags which read “8 World Titles” and “Southpaw.”
The purpose of marketing is for people to recognize without having to read the tags. This jacket should accomplish that for Nike, which now uses the slogan “Prepare for Combat.”
Pac-Man (53-3-2) is a heavy favorite against Marquez (53-5-1) and that's probably why Nike decided to release the jacket today.
With the holiday rush officially underway and Pacquiao expected to pick up a marquee win, now is the perfect time to release new merchandise.
The only thing that could make him any more marketable would be a fight against Floyd Mayweather. Not only would that bout help grow Pac-Man's brand, but it could also help save the sport of boxing. Definitely something to consider if negotiations ever resume.
As for now, a new hoodie with a full-length commercial to back it up that will surely be flying off the shelves in the coming weeks is a winning formula for both Nike and Pacquiao.
For the latest news and updates on Pacquiao vs. Marquez, and for all the latest news and insight on all things boxing, be sure to check out Bleacher Report's Boxing Central.


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