Bleacher Report was on the scene at today's open workouts for UFC on FOX 1.
Cain Velasquez, who will be defending his heavyweight belt for the first time, spoke with B/R about his title fight this Saturday night, how both kickboxing and wrestling will be key to his victory, and how he believes Junior dos Santos is the toughest opponent he has ever faced in his still young, undefeated career.
Velasquez vs. dos Santos will air free on FOX before the Manny Pacquiao vs. Juan Manuel Márquez PPV later on in the night. It will be an epic and star-studded night for combat sports as the UFC takes a huge step toward finally being able to call itself "mainstream."
From an advertising standpoint, the event couldn't have been more of a success.
Just one month after the UFC and FOX announced its seven-year deal would begin with a Nov. 12 event at the Honda Center in Anaheim, Calif., the network has already sold out all of its existing commercial slots for the show.
The quick sellout is a positive sign that blue-chip, corporate sponsors are willing to test the waters. In turn, that should mean new opportunities for fighters as well.
"We've gotten more credibility now because we're on FOX with all these big sports leagues," UFC president Dana White said. "The fact these guys are reaching out to these other sponsors and they've had a great response is big not only for us, but for the fighters, too. This will trickle down to everybody. It's a big deal and yes, it's been great and it's only going to get better."
Be sure to tune in for what will be a night to remember.