MMA Promotion: UWC Success Recipe

With the downfall of EliteXC, some of us are wondering if it’s even worth getting involved with MMA promotions. However, there are certainly MMA promotions who are still going strong. These companies are playing it safe nonetheless due to the receding economy and the scare it’s brought upon the MMA industry.

Recently, we’ve seen Zuffa LLC and President Dana White playing their cards very cautiously, so as not to make the same mistakes which led to the falling of other MMA organizations.

With organizations like the UFC succeeding and making a strong footprint in the market, the effect of a foul economy, and other factors that can lead to an MMA promotion business going under, it seems challenging for a start-up company to make an uprising in the field.

MMA Junkie’s Kelly Crigger met with Marcello Foran, the CEO of Ultimate Warrior Challenge (UWC). Crigger believes the UWC to be a promising MMA promotion with four successful shows already under their belt. Crigger refers to UWC as the East Coast’s equivalent to Strikeforce.

Crigger reports that Foran does not seem at all nervous about the UWC’s development.

“Everyone gets what’s coming to them,” Foran said, sipping a cocktail. “You have to ask, where did they get their knowledge about doing MMA shows other than boxing? I don’t have all the answers, but I’m learning and evolving all the time, which is key to survival in this sport. Did they?”

Below is Foran’s success recipe, where he combines what he’s learned from success, abject failure, and historical lessons of others. Listed are his seven rule:

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1: Start small and establish credibility.

2: Surround yourself with a balance of good businessmen and MMA      contacts.

3: Showcase a mix of local talent and national names.

4: Grow the organization in between the live shows.

5: Get a mass media deal.

6: Exercise financial efficiency.

7: Maintain a positive relationship with the UFC.

Source—MMA Junkie.

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Sounds like it might work out for Foran and the UWC, but with the consistent fluctuation in the industry, and the fact that anything can happened during or between events, only time will tell if UWC can keep head-spearing to catch up to the other big dogs.

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