Floyd Mayweather, Victor Ortiz Take over HBO Zone for 6 Hours on Saturday 9/17

According to a press release from the executive producers of HBO, the HBO Zone channel will have a six hour nonstop block of boxing programming with the intentions to promote and remind everyone to purchase the Floyd Mayweather Jr. vs. Victor Ortiz, HBO pay-per-view that evening.

This is the first time HBO has transformed one of their entire channels, the HBO Zone channel, into a fight day event.

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MAYWEATHER/ORTIZ HBO ZONE ROADBLOCK happens SATURDAY, SEPT. 17 (noon-6:00 p.m. ET/PT).

            Jim Lampley, who will be ringside to call the blow-by-blow action on the pay-per-view presentation later that evening, serves as host of the roadblock, which includes a one hour “Fight Day Live!” segment from the MGM Grand Garden Arena at 4:00 p.m. that will give fans all the latest news and insights as the main event approaches.

MAYWEATHER/ORTIZ HBO ZONE ROADBLOCK includes:

Noon:  “24/7 Mayweather/Ortiz” episode No. 1

12:30 p.m.:  “24/7 Mayweather/Ortiz” episode No. 2

1:00 p.m.:  “24/7 Mayweather/Ortiz” episode No. 3

1:30 p.m.:  “24/7 Mayweather/Ortiz” episode No. 4

2:00 p.m.:  “24/7 Overtime Live” with Jim Lampley (replay)

2:30 p.m.:  “Mayweather/Ortiz:  In & Out of the Ring” (greatest hits; ring life profiles; music video)

3:00 p.m.:  “24/7 Mayweather/Ortiz” episode No. 1

3:30 p.m.:  “24/7 Mayweather/Ortiz” episode No. 2

4:00 p.m.:  “Fight Day Live!” from the MGM Grand

5:00 p.m.:  “24/7 Mayweather/Ortiz” episode No. 3

5:30 p.m.:  “24/7 Mayweather/Ortiz” episode No. 4

All times are ET/PT.

 

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What are your thoughts on HBO taking this drastic new step in promoting their HBO pay-per-view fight like they never did before? Will it be effective? Will the fans channel surfing come across this and be instantly reminded and sold to purchase the pay-per-view?

In my personal opinion it can only help and promote the fight and over all the sport of boxing.

It may be that HBO as well as Golden Boy promotions may finally have seen how successful the UFC has become in promoting their pay-per-view fight cards in a similar fashion with their partnership with their networks.

If I was on the executive producer board of HBO sports, I would even go a step further and show  a few of the live under card fights as well, but again that's just me.

KING J is the Bleacher Report Boxing Community Leader and a Featured Columnist. All information was provided directly to him via email press release from the executive producers of HBO.

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