They say that everything is bigger in Texas. If that is true, then it only makes sense that the biggest state in the continental United States would join forces with ESPN, the biggest sports empire in the world, and become one.
That is what we are getting with the launch of the new Longhorn Network, a channel that is dedicated to all things Texas Longhorns related. Football, baseball, basketball, volleyball—you name it, it will be featured on the new cable network.
This really is a monumental step for both the University of Texas and ESPN.
For Texas, it increases their national exposure and will help drastically with recruiting and keep all of their teams flush with talent for a long time to come. They are going to make a lot of money off the network and will be able to afford state-of-the-art facilities for every sport.
For ESPN, the network continues to move its global brand into more local territories to get an even stronger grasp on the media than it already has.
The network already controls the sports media on a worldwide basis, and now they are starting to get more invested in college and high school athletics to appeal to smaller local towns that may not pay as close attention to the network as big cities do.
Speaking on behalf of the University of Texas in the promo video for the network is, who else, Matthew McConaughey. The actor is one of the most famous alumni from the school and regularly attends football games.
The video is very well done and it gets to the heart of what Texas athletics means to the people in that state and conveys it to a mass audience.
This is a risky step for ESPN to take because they are taking a state school and hoping that it is able to generate a mass audience. It is a bold move, but if anyone can pull it off, it is ESPN.
Just look at the video that they put together to hype the start of the network.