WWE SummerSlam Results: Vince McMahon's Self-Indulgence Taints Main Event

Vince McMahon has become the King of overbooking his shows just for the sake of having something shocking happen. The latest example of his inability to see the forest through the trees took place at SummerSlam last night as Alberto Del Rio cashed in his title shot to win the WWE championship from CM Punk.

Before we get into the very end, let's recap what happened minutes prior to that.

Punk and John Cena wrestled for nearly 30 minutes, with Punk getting the pin after a GTS and Triple H counting the fall, despite the fact that Cena clearly had his foot on the rope.

McMahon could not just have Punk beat Cena clean to retain the title because that would somehow make Cena completely unmarketable to WWE fans, and his popularity would dissipate magically with one loss to the WWE champion.

But that was not good enough for McMahon because he had to do something shocking to get people on the Internet talking about the show so he could get those worldwide Twitter trends bumped up and be able to toot about that on Raw tonight.

Punk was celebrating his "win" when who else but Kevin Nash, who has not been on WWE television since making a cameo in the Royal Rumble, came out of nowhere to attack the champion. Nash laid Punk out in the middle of the ring with a powerbomb.

Triple H did the slowest walk ever down to the ring wondering what was going on and why Nash was there.

After a few seconds, Del Rio comes running out with the briefcase in hand and a referee beside him. He delivers a kick to the back of Punk's head and pins him in the middle of the ring to win the WWE Championship.

There are times for screwjob finishes and there are times when you have to know when to let the two guys in the match just battle their hearts out until one man scores a clean pinfall. The second-biggest show of the year is not when you want to see a screwjob finish.

If McMahon absolutely had to do a screwjob finish, the logical move would have been to turn Triple H on Punk in order to get the championship back to a "real" WWE guy.

Del Rio has no business being the WWE champion right now. He has not been booked like a champion in the last two months, and was pinned clean in the middle of the ring by Punk last week on Raw.

McMahon did the title change just for the sake of doing the title change. He wanted to do something shocking to try and top what happened at Money In the Bank last month because that was what got people on Twitter and Facebook talking.

Whatever this obsession McMahon has with being "socially relevant" is killing the product. No one cared about SummerSlam because everything that happened leading up to it felt so forced instead of coming about organically.

McMahon and WWE know how to book a great angle (see: CM Punk and Money In the Bank), but there is no long-term plan in place to get any real momentum going behind the company. He sacrifices the quality of his product in order to get a few more followers on Twitter and posts on Facebook.

Punk vs. Cena, champion vs. champion, should have been the biggest story coming out of the second-biggest WWE show of the year. Instead, people are talking about Kevin Nash, a 52-year-old wrestler who hasn't been relevant in the sport for 13 years, and Alberto Del Rio, a wrestler who will sell some more tickets to the upcoming events in Mexico.

The WWE championship looks like a bigger joke today than it did before SummerSlam, and there doesn't appear to be any hope that anything will ever change.

McMahon's quest to become socially relevant has come at the expense of the product that the fans are watching.

SummerSlam could have been a bigger deal if WWE had a clear plan going into the show and coming out of it. But McMahon does not care about the bigger picture as long as he gets to put up another "Did You Know?" on Raw about how WWE had more trending topics on Twitter in one night than the NFL, MLB, NBA, NHL and CFB have had all year long.