The expansion of mixed martial arts throughout the world continues, and one of the sport's biggest stars looks to have expanded his profile in his home country of Brazil.
According to FightersOnly.co.uk, UFC Middleweight champion Anderson Silva has signed a deal with Nike. Silva's representatives at 9ine, a company founded by Brazilian soccer legend Ronaldo, negotiated the deal, which has now brought some good fortune to Silva and the sport itself.
Silva is the first MMA fighter to sign with Nike, a company that tends to affiliate itself with top athletes in multiple sports; however, the acquisition of the Brazilian onto Nike's selective roster could hold some significance and generate more mainstream attention for the sport.
Silva recently signed a sponsorship deal with the fast-food restaurant Burger King in his native country.
Silva, who is set to make his ninth title defense at UFC 134, is arguably the best pound-for-pound fighter in MMA today. The Brazilian is already considered a legend in his homeland and holds multiple records in the UFC, including those for most consecutive victories and most consecutive title defenses.