Serena Williams 2K Sports Video: See the Banned Sexy Spot

Zachary D. Rymer@zachrymerMLB Lead WriterMarch 22, 2011

Serena Williams' 2K Sports Video Is Apparently Too Hot for TV

I can think of very few scenarios that would make me want to rush out to buy a tennis video game (I already own Wii Sports after all). This is not to say that I'm totally opposed to the idea of buying a tennis game, but it would definitely take a pretty effective commercial to convince me.

For example, something featuring Serena Williams doing many sexy things would probably do the trick.

Apparently, 2K Sports has no interest whatsoever in appealing to consumers like myself. 

I know this, because such a commercial was shot for Top Spin 4, and the company rejected it outright.

The game itself was released last week. But, unfortunately for 2K Sports, nothing stays hidden from the Internet for long, and the rejected commercial ultimately found its way onto YouTube.

In case you haven't already figured it out, you can watch it above.

The video was originally posted by Rileah Vanderbilt, the actress who appears opposite Williams in the ad. She even went so far to boast about the ad on her Twitter account on Monday, seemingly oblivious to the fact that 2K Sports decided not to give the green light for distribution.

According to Joystiq.com, Vanderbilt was none too thrilled about their decision, which I daresay is pretty obvious.

2K Sports eventually shared their thoughts on the leak in a statement:

"As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues. This video is not part of the title's final marketing campaign and its distribution was unauthorized."

If you were to believe the good folks at SportsbyBrooks.com, this amounts to a rather damning translation: "2K Sports deliberately created an absurdly racy ad to drum up interest in the game but didn’t have the courage to officially endorse the commercial because of possible public backlash."

I couldn't have said it better myself.

2K Sports clearly put their reputation ahead of a potentially considerable amount of revenue this commercial could have generated. Considering they have a reputation of making pretty lousy sports games to begin with, maybe it would have been better for them to take a chance.

In any case, that's just one avid gamer's opinion. If you want to share your own, by all means leave a comment.


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