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The FedEx Cup: The Worst $10 Million Ever Spent

J. Michael MorrisSep 28, 2008

The PGA Tour's Fed Ex Cup race is over.

Thank goodness.

Vijay Singh won the $10 million first prize by finishing 22nd in the tour championship, out of 30 players invited. zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

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There was almost some drama in the event.

A repeat match-up from last Sunday of perpetual choke artist Sergio Garcia and current "the next Tiger Woods challenger" bandwagon driver Anthony Kim happened on Saturday. I foolishly expected to see some trash talking and fist pumping.

Let me put it this way, the highlight reel featured a spectator being taken off on a stretcher after taking one of Kim's tee shots to the dome.

I thought the stretcher looked comfortable and kept thinking how the fan was probably faking it so he could go home and watch football.

This dream pairing resulted in Garcia pulling ahead by three shots, only to give them all back on Sunday and lose in a playoff to Camilo Villegas. But this was only for the tour championship, not for the Fed Ex Cup.

There were actual dreams occurring all over the world during this event.

Vijay won two of the other less competitive events earlier and built up an insurmountable lead in the points race. He only had to finish his round and sign his scorecard this week to take the Fed Ex Cup. And in true end of the season fashion, he phoned it in.

If Federal Express doesn't fire someone in their marketing department over this colossal waste of money, I may have to use the US Post Office to mail my complaints to the PGA Tour.

The Tour is going to have a tough sales job on their hands trying to convince another sponsor to flush so much money on zero ratings events. 

Who is the next horribly managed corporate entity that could possibly look at this debacle as effective marketing? Maybe they can call it the Fannie Mae/Freddie Mac Cup when the Fed Ex contract expires.

Oh yeah, I almost forgot, Phil missed a putt to get in the playoff too. Typical.

Can I just pretend the season ended with the Americans bringing home Samuel Ryder's Cup last week?

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