Jennifer Jo Cobb Partners with Lilly's Cosmetics for Daytona Truck Series Opener

Ashley McCubbinAnalyst IFebruary 8, 2011

FORT WORTH, TX - NOVEMBER 04:  Jennifer Jo Cobb, driver of the #10 Guier Fence/Ford F-150 Ford, sits in her truck during practice for the NASCAR Camping World Truck Series WinStar World Casino 350k at Texas Motor Speedway on November 4, 2010 in Fort Worth, Texas.  (Photo by Todd Warshaw/Getty Images)
Todd Warshaw/Getty Images

Owner/driver Jennifer Jo Cobb announced earlier this month that Lilly's Cosmetics would be sponsoring her truck for the 2011 NASCAR Camping World Truck Series season opener on February 18th at Daytona International Speedway.

"In 2011 sponsorship will be crucial to the survival of our team and we are so grateful to have small- to medium-size businesses like Lilly's Cosmetics join us for one-race deals," Cobb said in her press release. "I proudly wear make-up I purchased from LillysCosmetics.com and receive so many compliments; even from professional television make-up artists!"

Lilly's Cosmetics sponsored her in the 2010 season finale at Homestead-Miami Speedway, where she completed the season 17th in points, becoming the highest-finishing female driver in NASCAR points in the modern era. Cobb's 2010 performance guarantees her a starting spot in this year's 36-truck starting field for the season opener.

"I am excited to once again work with Jennifer and JJCR. Our experience at Homestead-Miami was very positive and I am sure Daytona will be even better," said Lilly's Cosmetics owner Sharon Lilly. "It is nice to have owners and drivers who are willing to work with small businesses that do not have large advertising budgets. With a large number of female NASCAR fans, I feel this is a great way to present my products to them."

Cobb got her start in racing in 1991 at the local level in the Kansas City area, where she finished in the top 10 championship standings for every season she competed in the NASCAR Weekly Racing Series at Lakeside and I-70 Speedway.

In 2002, she made her debut in the ARCA Re/Max Series at Kansas Speedway, finishing 16th. In her second start in 2004, she finished ninth. She then went on to later make her first start at Nashville Speedway, where she qualified ninth and finished seventh.

Her success in the ARCA Series, including a top five at Chicagoland Speedway, led to her debut in the NASCAR Busch Series at Homestead-Miami Speedway, where she qualified 28th out of 53 drivers attempting to make the 43-driver field.

Besides running the truck race, Cobb also announced that she'd be running the No. 79 Ford Mustang for 2nd Chance Motorsports in the 2011 NASCAR Nationwide Series season opener.

"This is an incredible opportunity for our team as we can expand into the Nationwide Series without detracting from our efforts in the Camping World Truck Series," says Cobb. "I am grateful for the commitment from 2nd Chance and that we can bring our two small teams together to shoot for better results against the myriad of multi-million dollar teams we are competing against."
Outside of being a driver, Cobb works at the Richard Petty Driving Experience, where she runs over 1,000 laps per weekend at many NASCAR tracks, teaching and taking people for rides. She also has a Associates degree in Pre-Journalism and currently co-hosts a television program on Time Warner Cableโ€™s Metro Sports TV Channel called Inside Motorsports, where she is now in her fourth season.

Lastly, she goes out to the community and does numerous appearances in schools, while also delivering presentations to large corporate and governments groups. In her appearances, she ties her racing experience in to teach lessons to others.

Cobb also runs her own fashion business, Driver's Boutique and Driven Male, and has been using money made through those businesses to fund her racing effort.

As an owner/driver in the NASCAR world, Cobb has been featured outside of the NASCAR media. Her last media appearance was on CNN's Anderson Cooper 360, where they called her NASCAR's Fastest Woman. On the show, she was wearing make-up from Lilly's Cosmetics.

Lilly's Cosmetics offers the finest-quality and best-selling cosmetics and skin care products at affordable prices. The easy-to-access website allows customers to shop at their convenience from the comfort of their home. For more on Lilly's Cosmetics, visit www.LillysCosmetics.com.

For more on Jennifer Jo Cobb Racing, visit www.JenniferJoCobb.com.

For more on 2nd Chance Motorsports, visit www.2ndChanceRaceParts.com.


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