Brett Favre...Genius!

Call it, “The Text That Launched A Thousand Ships!”

Or Perhaps, “The Text Heard Around The World”

Without fanfare, without a press conference Brett Favre did what Darrelle Revis, Vincent Jackson, and Chris Johnson could not. A simple text with a simple message; “this is it”, will lead Brett Favre to a pay raise no-doubt worth at least two million dollars.

This afternoon when Minnesota Vikings players announced that they’d received the cryptic message from Favre, the media world began to buzz. It seemed people actually thought the Brett Favre saga was over.

Who really believed that a near 20-year veteran is going to retire from the only sport he knows via text message?  Are we really to believe that a man who is so hungry for the spotlight would turn down the chance to have a tearful retirement press conference? Would or rather could Favre resist the opportunity to have the flash bulbs in his eyes and a room full of reporters announce that it would be his fourth and final retirement?

Several hours after the world believed it would never see Favre pull on the number Four jersey, Jay Glazer announced, via Twitter of course, that the Vikings are calling on hands on deck to right their ship. Apparently the team is willing to offer Favre millions to insure that he is under center this fall.

Brett Favre won’t have to go through the public relations disasters that are contract holdouts. We will not hear his agent on the phone during Sports Center announce that, “Brett Favre and the Vikings are confident a deal will get done.” He will not do sit-ups in his driveway or childishly punt footballs during training camp. Without media spin and little fanfare Favre is pulling off the greatest scare tactic of all. Love him or hate him, there is a genius to the madness that is Mr. Brett Favre.