Rutgers Scarlet Knights Selling Athletic Facility Naming Rights

Double G Sports@DoubleGSportsCorrespondent IJuly 1, 2010

Rutgers University has decided to sell naming rights to its football and basketball facilities in an effort to increase revenue for the athletic department.

When Tim Pernetti was hired as athletic director he promised to change the way the department did business. He promised to find ways to generate new revenue that would help support the entire athletic department.

Selling naming rights is an excellent way to do this.

This is strictly a decision to help provide financial independence for the Rutgers' athletic department. According to reports, during the 2008-09 school year Rutgers' athletic revenue was $159,641 more than its expenses. While that looks and sounds good, nearly $18 million of that was state subsidy.

Pernetti sees the problem as a revenue issue.

"I don't feel like we have an expense problem; we have a revenue problem." the athletic director said.

Continue reading this article at Double G Sports .

Related

    Report: Fields Exploring Transfer from UGA

    College Football logo
    College Football

    Report: Fields Exploring Transfer from UGA

    Timothy Rapp
    via Bleacher Report

    Kansas Stays No 1. in Latest AP Poll

    Rutgers Basketball logo
    Rutgers Basketball

    Kansas Stays No 1. in Latest AP Poll

    Scott Polacek
    via Bleacher Report

    ND's Brian Kelly Named AP Coach of the Year

    College Football logo
    College Football

    ND's Brian Kelly Named AP Coach of the Year

    Kyle Newport
    via Bleacher Report

    The Bowl-Skipping Trend Is Growing, and That's Fine

    Rutgers Football logo
    Rutgers Football

    The Bowl-Skipping Trend Is Growing, and That's Fine

    Kerry Miller
    via Bleacher Report