Tiger Woods Father Resurrected in New Commercial

Joe LibrizziContributor IApril 7, 2010

Tiger Woods' new commercial for Nike involves his father, Earl. The commercial will start airing today, and continue to run throughout the Masters. I understand Nike's PR effort here, but it's just bizarre, and in a sense creepy. 

Filmed at Isleworth Country Club a few weeks back Tiger stares directly into the camera listening to his fathers voice, "I want to find out what your thinking was; I want to find out what your feelings are.  Did you learn anything."

Earlier this week at a press conference Tiger said he understands why some marketers cut ties with him, "Of Course. I made a lot of mistakes in my life,  And I totally understand why they would do that," reports the Wall Street Journal.  Tiger then went on to say, "I am a worthy investment; that I can help their company, help their company grow and represent them well."

Only time will tell for Tiger Woods endorsement life, but this week is a start and so far a good start with regards to his practice rounds welcoming at Augusta.

See the preview here.


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