The Biggest Loser of Super Bowl Sunday: The Lingerie Bowl

Jo-Ryan SalazarSenior Analyst IFebruary 8, 2010

HOFFMAN ESTATES, IL - SEPTEMBER 04:  Members of the Miami Caliente (Blue) and the Chicago Bliss high-five following the Bliss victory in the opening game of the Lingerie Football League (LFL) at the Sears Centre Arena September 4, 2009 in Hoffman Estates, Illinois. The LFL is a female football league with ten teams that compete in seven-on-seven full-contact American football, with players dressed in sports bras and short shorts.  (Photo by Scott Olson/Getty Images)
Scott Olson/Getty Images

The biggest bust of Super Bowl Sunday was not Peyton Manning's interception returned 74 yards by Terry Porter in the fourth quarter.

Nor was it the commercials featuring, the Boost Shuffle, or the and Dockers commercials featuring men and women without wearing pants.

The biggest stinker of them all was...believe it or not...the Lingerie Football League.

What? You mean to tell me that women tackling each other in nothing but lace, pads and hockey helmets was a bust on Sunday?

Yes, I am. But it's not because of the action. It's because the people running the Lingerie Football League web site ( did a huge disservice to people who wanted to see a nice form of counter-programming to Pete Townshend and the Who and Animal Planet's Puppy Bowl.

Fans who were willing to hand over $9.95 to watch the pay-per-view event got the message, "DUE TO THE OVERWHELMING INTERNET DEMAND, LINGERIE BOWL 7 WILL BE UP MOMENTARILY. PLEASE CHECK BACK SOON." One hour passed. Two hours. Three hours. The Saints disposed of the Indianapolis Colts 31-17, and still the message showed up. In fact, the game didn't show up until more than an hour after the Super Bowl ended. The Los Angeles Temptation defeated the Chicago Bliss 27-14 through the playmaking ability of QB Ali Eastlake and the clutch running of Monique Gaxiola.

But as a fan of this league, I have to be wondering this question: How can the Lingerie Football League—whose expectations have been otherwise exceeded—not be prepared for this traffic? It's a huge disappointment if fans from around the world wanted to savor this. And don't give me any of these "Hacked by Chinese" rumors, because I personally would believe that this would be close to impossible.

Now if that were the case, it would add to what has been some pretty heavy blushes for the LFL, whose fan base could have otherwise seen a sensational show of pigskinship. Alas, it's not to be, and the fact that the LFL's site is still showing the server overload message has to be damaging in terms of its credibility.

The likes of FLO TV and the Dodge Charger are off the hook in terms of unimpressing the masses. The Lingerie Football League's underestimation of its own appeal makes them the biggest loser of Super Bowl Sunday.

You can only hope that next year, the fans of the LFL and the Lingerie Bowl, as Roger Daltry would say it, "won't be fooled again."