Give us an undeserving WWE champ!

The recent title reign of Sheamus has been heavily criticized in the wrestling communities. He did not achieve anything big before he gained the title, he did not since. His only real big victory was something, some still consider as a botched finish. He only seems to be able to beat opponents, that are half his size. He still has no pinfall against a major competitor. He is shown as a loudmouth, who doesn't have the guts to prove his words.

Maybe to your surprise, I'm fine with that. But I want more and I want it to be professional.

Currently, he is only disliked by most of the so-called smarks because of that. Make it a storyline. Let him be insulted by everyone, you can think of, for being a shame as a champion. Show his beatdowns at Noble and Lawler as what they were, a poor attempt to seem like a threat and him being the only one seeing it as a reason to be proud. Blame him for not main eventing RAW after RAW, while continuing exactly that. Let him go on squashing jobbers (Primo, Chavo, local folks... maybe Hornswoggle), but fleeing from the big guys, except for PPVs (and don't give him a clean victory against one of them). If somehow possible, make him team up with Triple H (Trips+Sheam vs Michaels+Cena - How does that sound?), and don't hesitate to give some little hints, that there is and was an influence. If you got the courage, tell us, that "something went wrong" at TLC, no matter, if it's true.
And by doing all that, let him keep the belt until summer at least.

WWE brought itself into a difficult position, giving the belt to some new guy with hardly any build up. It's time, to make pros out of contras. If you can't beat them, join them. I know, it has been done before (what hasn't been done before after decades of pro wrestling in TV?), but this time, it has real potential. Give us that "anybody but him, please" feeling, and after a while, he'll draw heat like hell.
This article is no sarcasm. What do you think?