The UFC Set To Invade China With Sohu.com
This story originally appeared on the MMA website, 5thRound.com
The UFC announced Tuesday afternoon they have taken another monumental step towards achieving global dominance. The worldโs biggest MMA organization has partnered with Sohu.com to stream live UFC pay-per-views in China.
โChina is one of the gateways to building UFC into the biggest sport in the world,โ UFC president Dana White stated. โChina is the cradle of martial arts; many of the styles that you see in the UFC were born in this country.
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โWith Sohu.com as our web partner, we look forward to presenting world-class fights and to bringing the great tradition of martial arts back to its homeland in China.โ
Considering that Chinaโs population isย about 1.34 billion people, itโs clear why UFC brass focused their efforts towards further penetrating the Orient.
Sohu.com is one of the countryโs largest Web portals and is expected to make the โUFC 109: Relentlessโ event on February 6th itโs first live stream.
The UFC currently has a television deal in place with Chinaโs Inner Mongolia Television, known as NMTV. The outlet reaches nearly 80 million households and is available to 240 million total viewers.
NMTV dedicates roughly 16 monthly hours to UFC programming, including โThe Ultimate Fighterโ reality series, โUFC Unleashedโ and โUFC All Access.โ
NMTV also has the option to air recent UFC PPV broadcasts.


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