Justice Is Served: 3 Up and 3 Down ...

THREE UP …

1. No one expected the Red Sox to remain idle this offseason, and the Sox didn’t. Looking up at the Yankees, the Red Sox needed to fortify their rotation, so they went out and signed free agent John Lackey. With Lackey, Jon Lester and Josh Beckett, the Red Sox have the strongest one-two-three punch in baseball.

2. What am I missing here? Everywhere I hear people talk about history and the importance of the Colts and the Saints going 16-0. But the only history worth making will come in February. Win the Super Bowl, and that’s the history that matters. Nothing else does.

3. Jake, Jake, Jake! Can you believe Washington quarterback Jake Locker, a surefire No. 1 pick, decided to stay in college instead of going into the NFL draft and collecting millions? Locker will hear people second-guess his decision, but he realized what others didn’t: He’s having a ball in college, so why give it up just yet?

THREE DOWN …

1. Call it the Tiger Woods effect, but advertising experts are wondering aloud if companies will ever again pour millions into having a celebrity’s name on their products. Image is everything; it always has been. A tarnished image has little value to marketers and corporate giants. A good-guy image can unravel quickly when infidelity, thuggish behavior or drug abuse attaches itself to an athlete’s persona.

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