Jack Daniel's Chevrolet To Carry Special “Thank You” Hood at Homestead

Sal Sigala Jr.Senior Analyst INovember 21, 2009

After five seasons and three drivers with RCR, Jack Daniel’s, sponsor of the No. 07 Richard Childress Chevrolet, will no longer be a part of NASCAR after the season-ending race in Homestead this weekend.

So, in honor of all the drivers, crew chiefs, crew members, and administration personnel who have worked with the program since first climbing on board with RCR back in 2005, the company has decided to put all 140-plus names around the words "Jack" and "Thanks" on the hood.

The special hood was the company’s way of showing how much they appreciated all the hard work that went on to make this team the success that it was.

It also added a personal touch that was handed down from the founder, Jasper Newton “Jack” Daniel, who personally made sure his recipe for Jack Daniel’s Old No. 7 was always carried out by human touch.

Clint Bowyer, who is currently sitting 15th in the points standings, had the longest stint with Jack Daniels from 2006-2008 before moving over to Cheerios/Hamburger Helper for the 2009 season.

Dave Blaney was the initial driver behind the sponsor in 2005, and Casey Mears picked up the sponsor when he signed with RCR for the 2009 season.

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During the five-year span from 2005-2009, the Old No. 7 picked up two wins, and two pole awards, to go along with 21 top-fives and 61 top-10 finishes.

"The last five years in the sport has been fun and exciting, to say the least,” said Dave Stang, Assistant Vice President of Brand Awareness for Jack Daniel’s. "It took a ton of people, and all those fantastic fans, to help Jack get its responsible drinking message communicated throughout the USA and beyond. We recognize them all with this little token of appreciation, Jack would be proud."


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