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Toyota pledges to stay… in NASCAR

Negative Camber
Nov 7, 2009

I know everyone has been worrying about this.

Now that Toyota has announced its withdrawal from Formula 1, surely the company would follow suit and quit competing in NASCAR.

We all can rest easy. Toyota will stay in American stock car racing.

Lee White, Toyota Racing Development president, confirmed the news on Saturday.

He had a few other things to say about F1 that makes this story worth reading, beyond just the snark potential. He mentions F1 mistakes and says that Toyota has no plans to return to IndyCar. Apologies: Izod IndyCars.

[If those cars don't all get little alligators, I shall be very disappointed.]

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FORT WORTH, Texas โ€” Lee White, president of Toyota Racing Development, said Toyotaโ€™s departure from Formula One has no bearing on its NASCAR program, but he also said NASCAR should learn from F1โ€™s mistakes.

โ€œLeaving Formula One was not an easy decision to make,โ€ White said Saturday at Texas Motor Speedway. โ€œObviously, it affects a lot of people, and a lot of those people are friends of ours, so we feel for them.

โ€œBut it should have no effect whatsoever on our NASCAR program, our NASCAR plans and our NASCAR future. We remain completely committed to NASCAR and NASCAR is completely committed to us.โ€

Toyota announced Wednesday that it was leaving F1. Reports estimated Toyota was spending in excess of $400 million a year to race in the series.

White was asked if some of those funds would move to the NASCAR program.

โ€œThe answer to that is no,โ€ White said. โ€œThe economy remains very challenging for the automotive industry. So we donโ€™t expect one penny of that reduction in cost would come here to benefit our NASCAR program.โ€

Honda left F1 last year and Renault is considering whether it will stay in the series. White says everyone in racing, including NASCAR, can learn from F1โ€™s troubles.

โ€œWe saw NASCAR have a phenomenal period of growth,โ€ White said. โ€œNow weโ€™re suffering through times where the fans in the stands are down. NASCAR is trying to finds a way to become relevant again. We are shoulder-to-shoulder with them to try to make it all work.โ€

Whiteโ€™s biggest concern at the moment is finding a way to compete with Hendrick Motorsports and its Chevrolets. Jimmie Johnson probably is headed for an unprecedented fourth consecutive Sprint Cup title and Hendrick drivers hold down the top three spots in the standings.

โ€œThe Hendrick organization is a tier higher than everyone, including other teams from that manufacturer [Chevrolet],โ€ White said. โ€œSo give Hendrick credit. Theyโ€™ve done a fantastic job. We donโ€™t begrudge them that. We just want to work hard and find ways to beat them.โ€

White understands the Hendrick domination has left a perception of a lack of competition, but he doesnโ€™t blame NASCAR.

โ€œItโ€™s very hard to legislate competition,โ€ White said. โ€œHow can you legislate against Hendrick other than making their life miserable by checking their cars every week and taking them apart?

โ€œOh, wait. They did that and it didnโ€™t work. I give NASCAR credit for trying. They are doing the best they can. Some of these things just take time until someone figures out how to get as good as they are.โ€

White also doesnโ€™t think the racing in NASCAR is as bad as some people believe.

โ€œIโ€™m not sure the races 10 years ago were better,โ€ he said. โ€œYou didnโ€™t have leader changes every lap. The difference is in the access the population has and the ability to comment on it with the Internet.

โ€œPeople never had that before. They came to the race, they left and they were done. They didnโ€™t hear anything else until they read about it in a newspaper the next day.โ€

So what would White do to improve competition?

โ€œThey probably just need to invert wherever Jimmie Johnson is and put him in the back,โ€ White said with a smirk. โ€œHeโ€™s that good.โ€

White also said Toyota has no interest in returning to the IndyCar Series. Honda is the exclusive engine supplier of IndyCar, but White wouldnโ€™t mind seeing Honda make the move to NASCAR.

โ€œThe doorโ€™s wide open,โ€ he said. โ€œBring it on. We welcome the competition if they decide to come. Maybe a little more competition would bring the Hendrick guys in line. We need all the help we can get.โ€

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I also would suggest Whiteโ€™s comments confirm what we all know: Toyotaโ€™s main interest about F1 was competing with Honda. And, until thereโ€™s a US GP โ€” not to mention any North American F1 race โ€” it is hard to argue with either company seeing NASCAR as the better entry into their main markets.

Sad, but true.