USC Agrees to 10-Year Contract to Name LA Coliseum for United Airlines

Mike Chiari@mikechiariFeatured ColumnistJune 7, 2019

LOS ANGELES - NOVEMBER 1986:  The USC Trojans marching band performs during a November 1986 game at the Coliseum in Los Angeles, California. (Photo by Bernstein Associates/Getty Images)
Bernstein Associates/Getty Images

The University of Southern California announced a 10-year naming rights deal with United Airlines on Friday.

According to the announcement, the field at the Los Angeles Memorial Coliseum will become known as United Airlines Field at the Los Angeles Memorial Coliseum.

As part of the contract, United Airlines will help in the funding a $315 million restoration of the L.A. Coliseum.

USC interim president Wanda M. Austin said the following about USC's partnership with United Airlines:

"USC is honored to be the caretaker of this Los Angeles treasure and, together with United, we are ensuring the Coliseum's future as a world-class venue. The naming of the field is a significant step in USC's efforts to usher in a modern era for this historic landmark and preserve its legacy. Through this process, USC was guided by doing the right thing for the community as we continue to honor our veterans. We look forward to the opening of United Airlines Field within the newly renovated Coliseum this summer."

The Trojans have played their home games at the Los Angeles Memorial Coliseum since its opening in 1923. The Coliseum also hosts the NFL's Los Angeles Rams, but the Rams are set to begin play at Los Angeles Stadium at Hollywood Park in 2020.

USC has claimed 11 national championships during its history, with the most recent coming in 2004.

While the Trojans have not been among the elite teams in college football for at least the past decade, they won double-digit games in both 2016 and 2017.

They fell to 5-7 last season, however, and head coach Clay Helton's job appears to be on the line entering 2019.

Regardless of how the Trojans perform on the field, their partnership with United Airlines sets them up to make some significant improvements to their venue in the coming years.

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