A Birmingham City supporter invaded the pitch on Sunday during the team's clash with Aston Villa and aimed a punch at Jack Grealish.
The remarkable incident happened early in the game between the two bitter rivals, with the fan taking a swing at the Villa star from behind.
Here's the moment in question:
Despite being struck by the fan, Grealish was able to continue and struck the game's only goal in the second half to give Villa the bragging rights in the Second City (video not available in the United States):
The goal turned out to be the winner and after the game Birmingham released the following statement on their official website apologising to the Villa player:
"We deplore the behaviour of the individual who committed this act and rest assured he will be banned from St. Andrew’s for life. The Club will also support any further punishment this individual may face in the eyes of the law.
"The Club will be working with the relevant authorities to investigate all the circumstances and we will be reviewing our stadium safety procedures.
"What happened has no place in football or society. Jack is a Birmingham lad and regardless of club allegiance should not have been subjected to this—there are no excuses. Again, we apologise to Jack and all at Aston Villa Football Club."
West Midlands Police confirmed they had taken the man into custody:
Oliver Holt of the Mail on Sunday commented on the concerning trend of poor fan behaviour in the British game:
As Matthew Stanger of Joe noted, the Birmingham supporters were still targeting Grealish with jeers after the incident:
Former Manchester United defender Gary Neville thinks serious action needs to be taken against Birmingham:
Manchester City's Raheem Sterling was also critical of the supporter:
Grealish is Villa's star man, and as someone local to the area, this fixture will be especially important to him. Earlier in the campaign, he starred for his boyhood club in the reverse fixture at Villa Park, netting in a 4-2 win for Dean Smith's team.
Aside from local pride, both sides were seeking to put together a late push for the Championship playoffs. Ahead of the game, Birmingham were five points off sixth spot, with Villa a further two points back.