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Donald Trump on Colin Kaepernick Ad: 'What Was Nike Thinking?'

Mike Chiari@mikechiariFeatured ColumnistSeptember 7, 2018

President Donald Trump speaks at a rally at Rimrock Auto Arena in Billings, Mont., Thursday, Sept. 6, 2018. (AP Photo/Susan Walsh)
Susan Walsh/Associated Press

President Donald Trump continued his criticism of Nike's decision to run an ad featuring former San Francisco 49ers quarterback Colin Kaepernick.

On Friday, Trump tweeted, "What was Nike thinking?"

During Thursday's NFL season opener between the Philadelphia Eagles and Atlanta Falcons, a Nike commercial narrated by Kaepernick aired.

The ad featured the tagline, "It's only crazy until you do it. Just do it."

Nike @Nike

Don’t ask if your dreams are crazy. Ask if they’re crazy enough. #justdoit https://t.co/Wd5L42egV8

In an interview with Vince Coglianese and Saagar Enjeti of the Daily Caller on Tuesday, Trump said, "I think it's a terrible message," regarding Nike's partnership with Kaepernick.

Trump then tweeted Wednesday about those who were protesting Nike's decision to use Kaepernick as a spokesperson:

Donald J. Trump @realDonaldTrump

Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts. I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!

The president has long been outspoken against Kaepernick. The former NFL signal-caller became the first player to protest against social injustice and racial inequality by sitting and then kneeling during the playing of the national anthem before games in the 2016 preseason.

Since parting ways with the Niners at the conclusion of the 2016 NFL campaign, Kaepernick has gone unsigned.

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