I’ve been holding this one off for a news hook...and Formula One going to Abu Dhabi this week seems to be the ticket.
Ferrari has plans to open the “world’s largest indoor theme park, sitting under a roof designed in the style of a classic double-curve body shell of a Ferrari,” in 2010.
Details are pretty scant. Here’s the key description: “With over 20 rides and attractions, including the world’s fastest rollercoaster, Ferrari World is more than a theme park – it is the total Ferrari experience.”
Some additional information is available here , as well, although it amounts to about the same information repackaged.
Why bring it up? Well, the timing now may be a little less perfect than when Ferrari started building the park. But maybe by the time it really opens (I’m guessing 2010 is a pipe dream), the economy will be back in full swing.
What do people think? Does it seem a smart piece of marketing and branding or might it go the way of Euro Disney? Is it just plain stupid or do you have a new “Must See” item on your travel list?