Burger King Sorry for Food Offer to Women Who Get Impregnated by World Cup Stars

Rob Goldberg@TheRobGoldbergFeatured ColumnistJune 20, 2018

FILE - This Oct. 21, 2016, file photo shows a Burger King restaurant logo in Philadelphia. Burger King has delivered its own hot take on a regulatory showdown that has enflamed the U.S., with a flame-grilled Whopper. The new ad has become a sensation, with more than a million views and counting on YouTube. In the ad, customers are told they will be charged different prices for a Whopper, depending on how fast they want it. (AP Photo/Matt Rourke, File)
Matt Rourke/Associated Press

Burger King apologized for a campaign that rewarded Russian women who get impregnated by a World Cup player, per Arwa Mahdawi of the Guardian.

The company's Russian division posted an apology Tuesday on the social media site VK, announcing it has pulled the campaign due to backlash and removed all materials related to the promotion.

The original post was offered on VK earlier Tuesday, offering women a lifetime supply of Whoppers as well as 3 million Russian rubles ($47,000) if they become impregnated by a soccer star.

"For these girls, it will be possible to get the best football genes, and will lay down the success of the Russian national team on several generations ahead," the post read, as translated by Lauren Theisen of Deadspin. "Forward! We believe in you!"

The post was deleted after the company acknowledged it was in poor taste.

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