Odell Beckham Jr. Logo Trademark Filed by Nike

New York Giants star Odell Beckham Jr. has taken the next step in building his brand by creating a personal logo with Nike.

Darren Rovell of ESPN provided a view of the new "OBJ" logo, which Nike filed to trademark:

In May 2017, Beckham reportedly signed the largest shoe deal for any NFL player, giving him approximately $25 million over five years.

Six months later, the wide receiver launched his first lifestyle shoe, the Special Field Air Force-1 Mid "OBJ."

Now the three-time Pro Bowler is apparently set to branch out with his own line featuring a new logo.

Beckham is entering the last year of his rookie deal with the Giants and is poised to hit free agency next offseason.