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LOS ANGELES, CA - FEBRUARY 18: Odell Beckham Jr. attends the NBA All-Star Game 2018 at Staples Center on February 18, 2018 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CA - FEBRUARY 18: Odell Beckham Jr. attends the NBA All-Star Game 2018 at Staples Center on February 18, 2018 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)Kevork Djansezian/Getty Images

Odell Beckham Jr. Logo Trademark Filed by Nike

Rob GoldbergMay 7, 2018

New York Giants star Odell Beckham Jr. has taken the next step in building his brand by creating a personal logo with Nike.

Darren Rovell of ESPN provided a view of the new "OBJ" logo, which Nike filed to trademark:

In May 2017, Beckham reportedly signed the largest shoe deal for any NFL player, giving him approximately $25 million over five years.

Six months later, the wide receiver launched his first lifestyle shoe, the Special Field Air Force-1 Mid "OBJ."

Now the three-time Pro Bowler is apparently set to branch out with his own line featuring a new logo.

Beckham is entering the last year of his rookie deal with the Giants and is poised to hit free agency next offseason.

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