Odell Beckham Jr. Logo Trademark Filed by Nike

Rob Goldberg@TheRobGoldbergFeatured ColumnistMay 7, 2018

LOS ANGELES, CA - FEBRUARY 18:  Odell Beckham Jr. attends the NBA All-Star Game 2018 at Staples Center on February 18, 2018 in Los Angeles, California.  (Photo by Kevork Djansezian/Getty Images)
Kevork Djansezian/Getty Images

New York Giants star Odell Beckham Jr. has taken the next step in building his brand by creating a personal logo with Nike.

Darren Rovell of ESPN provided a view of the new "OBJ" logo, which Nike filed to trademark:

In May 2017, Beckham reportedly signed the largest shoe deal for any NFL player, giving him approximately $25 million over five years.

Six months later, the wide receiver launched his first lifestyle shoe, the Special Field Air Force-1 Mid "OBJ."

Now the three-time Pro Bowler is apparently set to branch out with his own line featuring a new logo.

Beckham is entering the last year of his rookie deal with the Giants and is poised to hit free agency next offseason.

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