LeBron James Commences 'Zero Dark 30-23 Mode' with Martin Luther King Jr. Quote

Kyle Newport@@KyleNewportFeatured ColumnistApril 15, 2018

NEW YORK, NY - APRIL 09: LeBron James #23 of the Cleveland Cavaliers looks on in the fourth quarter against the New York Knicks at Madison Square Garden on April 9, 2018 in New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Mike Lawrie/Getty Images)
Mike Lawrie/Getty Images

The NBA postseason has begun, and that means one thing:

Zero Dark Thirty-23 Mode has been activated.

On the eve of Game 1 of the Cleveland Cavaliers' first-round series with the Indiana Pacers, James did his traditional social media sign-off for the remainder of the season. This time, he did so with a quote from Martin Luther King Jr.

James told Bleacher Report earlier in the week that he planned to continue his annual ritual of eliminating distractions to focus on competing for a championship:

"My focus hasn't changed. [The current social media climate] doesn't matter to me. We all know how this season has been. With our ballclub and all the noise that's either irrelevant or relevant—whatever the case may be—for me, maintaining my focus hasn't changed."

Here's a few of his Zero Dark Thirty-23 posts from recent years:

LeBron James @KingJames

Zero Dark Thirty- 23 activated. #StriveForGreatness

LeBron James @KingJames

Zero Dark Thirty-23 Activated!! #StriveForGreatness🚀 https://t.co/HE6VWEaWB8