LaVar Ball, Big Baller Brand Announce Partnership with Lithuanian Water Company

Maurice Moton@@MoeMotonFeatured ColumnistFebruary 9, 2018

PRIENAI, LITHUANIA - JANUARY 05:  LaVar Ball, father of LaMelo and LiAngelo Ball looks on during their first training session with Lithuania Basketball team Vytautas Prienai on January 5, 2018 in Prienai, Lithuania. (Photo by Alius Koroliovas/Getty Images
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Big Baller Brand will figuratively and literally venture into new waters in a partnership with Birstonas Mineral Water.

The Lithuanian-based all-natural bottled-water company will feature the Big Baller Brand logo, and it's set for distribution in the United States.

LaVar Ball recently discussed the business decision with Lithuanian site (h/t Fresh Sports Talk):

"Which NBA player is advertising water? No one," LaVar said. "Everyone in the U.S. is for some reason too proud for water campaigns. There are energy drinks that get advertised, but no one even thought about water."

While Ball correctly pointed out the endorsements for energy drinks in the NBA, he's content to go in another direction, which is usually the case for Big Baller Brand.                   

No word on whether Los Angeles Lakers guard Lonzo Ball will help promote the family business courtside with a triple B's logo on his water bottle.