Nike and New England timed the unveil perfectly to troll Atlanta. Per Nike's release, Gillette Stadium will showcase the kicks during Sunday night's rematch.
The Patriots logo and Super Bowl LI insignia appear on the shoes with laces made from two used footballs.
Per Nike, the Patriots will auction off the sneakers and donate all proceeds to the Boys & Girls Club of Boston.
New England took kicking someone while they're down to a new level with these sneakers, a precursor to a weekend of too many 28-3 jokes.