Conor McGregor Says He's About to Release His Own Whiskey

You may not be able to punch like Conor McGregor. But pretty soon, you'll be able to drink like him.

That's according McGregor himself, who—and I hope you're sitting down—promoted a new product during the early-Sunday-morning news conference that followed his Saturday TKO loss to boxing great Floyd Mayweather Jr.:

Hoisting a fancy plastic hotel cup and a glass bottle, McGregor touted "Notorious Irish Whiskey," which he hinted was coming to a fine public house or liquor retailer in your neck of the woods.

"Notorious Irish whiskey—coming soon," McGregor said. "I'm going to take over the Irish whiskey market."

There's no word on release timetables or logistics. But the bottle looked official.

McGregor comported himself in the ring better than many might have expected, but after the 10th-round TKO loss, the MMA champion's boxing career might be one and done.

Here's to a Plan B.