Louisville, Adidas Reportedly Agree to 10-Year, $160 Million Apparel Contract

Mike Chiari@mikechiariFeatured ColumnistAugust 25, 2017

Louisville quarterback Lamar Jackson looks for a receiver against LSU during the first half of the Citrus Bowl NCAA football game, Saturday, Dec. 31, 2016, in Orlando, Fla. (AP Photo/John Raoux)
John Raoux/Associated Press

WDRB's Eric Crawford reported Friday the University of Louisville agreed to a 10-year, $160 million apparel deal with Adidas.

According to Crawford, only UCLA, Ohio State and Texas have more lucrative apparel contracts in college sports.

Sources indicated to Crawford that athletic director Tom Jurich made mention of the agreement at a booster function Thursday night.

Per Scout.com's Jody Demling, the deal is groundbreaking for the ACC:

It also speaks to how far Louisville has come since it joined the ACC in 2014.

According to Tim Sullivan of the Courier-Journal, a "high-ranking college sports executive" said at that time that Louisville had "no brand."

Crawford pointed out that Adidas lost Michigan, Notre Dame, UCLA and Tennessee in recent years. That may have contributed to this reported agreement.

Louisville is coming off successful seasons in its two top sports, as the men's basketball team went 25-9 and reached the Round of 32 of the NCAA tournament, while the football team went 9-4 and featured Heisman Trophy-winning quarterback Lamar Jackson.

Jurich is expected to make an official announcement Friday.

Related

    Clemson 45 – Louisville 10: Cards Come Up Short Against Defending National Champs

    Louisville Cardinals Football logo
    Louisville Cardinals Football

    Clemson 45 – Louisville 10: Cards Come Up Short Against Defending National Champs

    Chris Acree
    via The Cardinal Connect

    Satterfield wants to play both quarterbacks, and other things we learned in Clemson loss

    Louisville Cardinals Football logo
    Louisville Cardinals Football

    Satterfield wants to play both quarterbacks, and other things we learned in Clemson loss

    Cameron Teague Robinson
    via The Courier-Journal

    Preview: Michigan vs. Penn State 🏈

    Can U-M shock undefeated Lions on the road?

    College Football logo
    College Football

    Preview: Michigan vs. Penn State 🏈

    Kerry Miller
    via Bleacher Report

    Louisville football vs. Clemson live: Score and updates from ACC game at Cardinal Stadium

    Louisville Cardinals Football logo
    Louisville Cardinals Football

    Louisville football vs. Clemson live: Score and updates from ACC game at Cardinal Stadium

    Rana L. Cash
    via The Courier-Journal