Lonzo Ball's list of celebrity supporters just keeps growing and growing.
Now, the Los Angeles Lakers rookie's shoe brand has a glowing endorsement from hip-hop royalty.
While appearing on Part 1 of an exclusive Rap Radar Podcast interview broadcast on his music service, Tidal, Jay-Z told interviewer Elliott Wilson that he purchased three pairs of BBB shoes.
He explained that despite LaVar Ball's loud antics, he supports his vision to start his own brand for his son.
"He may go about things wrong, he may have a big mouth...but I bought three pairs. I didn't get them, but that man has a vision of his own.
"Why wouldn't I support him? He feels like he can move culture and his son got a big enough name and a big enough brand that they can do it.
"... Why do we (African Americans) get so upset when we—us, as a culture—wanna start our own s--t? That s--t is puzzling to me."