Klein tweeted a photo of what the Hawks' jerseys will look like during the 2017-18 season with the Sharecare patch:
Sharecare is an Atlanta-based company founded by WebMD creator Jeff Arnold and famous television personality Dr. Mehmet Oz.
Per Klein, Hawks executive vice president and chief revenue officer Andrew Saltzman said the following regarding the agreement: "Every team has had their own strategy with regard to patch partners. But ours is very clear: true to Atlanta and making this a component of a much larger and fully integrated partnership that benefits our fan base, Atlanta as a whole and certainly our partner and ourselves."
The Hawks are the latest of a growing number of teams that have announced jersey patch partnerships for the 2017-18 campaign.