CLEVELAND, OH - JUNE 11: Here is a photograph from above of the Cleveland Cavaliers logo prior to the game against the Golden State Warriors at the Quicken Loans Arena During Game Four of the 2015 NBA Finals on June 11, 2015 in Cleveland,Ohio NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2015 NBAE (Photo by Jesse D. Garrabrant/NBAE via Getty Images)Jesse D. Garrabrant/Getty Images

Cleveland Cavaliers Reveal Photos of New Logo for 2017-18 Season

Adam WellsMay 31, 2017

A day before Game 1 of the 2017 NBA Finals, the Cleveland Cavaliers unveiled their new global logo that they'll implement for the 2017-18 season.

The Cavs on Wednesday tweeted out the new look they will display next season:

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Cavs chief marketing officer Tracy Marek explained the decision to shake up the team's logo, via an official release from NBA.com: "While the foundation of the Cavaliers brand remains steeped in traditions that link generations of fans, it is important that our brand identity reflects who we are in the present and where we are going in the future."

According to the press release, the Cavaliers are making black one of their primary colors in the new look as a "nod to the historic turning point" in last year's NBA Finals when players wore the black-sleeved uniforms in Game 5 and 7 to defeat the Golden State Warriors.

The Cavaliers are making their fourth appearance in the NBA Finals this year. It will be their third straight matchup with the Warriors, with both teams having won one title in the past two years.