Jerry West Says He Wishes NBA Would Change Logo

Adam Wells@adamwells1985Featured ColumnistApril 7, 2017

PHILADELPHIA,PA - JANUARY 27 : Here is the Chinese New Year Logo on the basket prior to the Philadelphia 76ers against the Houston Rockets at Wells Fargo Center on January 27, 2017 in Philadelphia, Pennsylvania NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2016 NBAE (Photo by Jesse D. Garrabrant/NBAE via Getty Images)
Jesse D. Garrabrant/Getty Images

Despite having his silhouette serve as the NBA logo, Hall of Famer Jerry West would prefer to see the league change it. 

During an appearance on ESPN's The Jump, West said he thinks his silhouette being on the logo calls too much attention to him. 

"I wish that had never gotten out that I'm the logo," he said. "I really do. I've said it more than once, and it was flattering that's me. I know it is me, but it is flattering. ... I played in a time when they first started to try to market the league. There were five people that they were gonna consider. ... I don't like to do anything to call attention to myself."

Former NBA commissioner J. Walter Kennedy took over in 1967 when the league was in competition with the American Basketball Association. 

Needing to boil the essence of the game down to one single image, Alan Siegel of the branding firm Siegel+Gate happened upon an image of West during a game that would turn into the logo NBA fans have known for nearly 50 years, per Jerry Crowe of the Los Angeles Times.

West played 14 seasons in the NBA, all with the Los Angeles Lakers. He was named an All-Star each year of his career, had his No. 44 jersey retired by the Lakers and was named to the NBA's 50th anniversary team in 1996. 

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