Jordan Brand Makes Shirt Saluting Michael Jordan's 'Ceiling Is the Roof' Quote

Michael Jordan doesn't need to spew brilliant poetry for people to heed his words of wisdom. That's the benefit of being Michael Jordan.

While attending Saturday night's showdown between bitter rivals North Carolina and Duke at Chapel Hill, His Airness delivered this sage adage:

Whether everyone is mocking or praising his new proverb, the line has developed a life of its own.

Nike's Jordan brand pounced on the opportunity by creating a T-shirt, which North Carolina's student band wore during Thursday's ACC tournament game against Miami:

When the greatest basketball player of all time says something remotely quotable, the ceiling for his sponsored company's merchandising revenue may be the roof. 

[Darren Rovell, Dana O'Neil]