Mercedes W08 F1 Car Launch: 2017 Images and Details Revealed

Mercedes revealed their new Formula One car that will be used in the 2017 season on Thursday, the Mercedes W08 EQ Power +.

The constructor unveiled the car on YouTube:

Mercedes-AMG F1 also shared pictures of it on Twitter:

Executive director Toto Wolff provided some background to the car's development, per NBC Sports' Luke Smith:

The Silver Arrows have won the world championship three years running, and Lewis Hamilton and Valtteri Bottas will be the drivers targeting a fourth successive win.

Bottas is evidently a fan of the new design, per BBC Sport's Andrew Benson:

The Finnish driver replaced reigning champion Nico Rosberg following the German's retirement and will be making his Mercedes debut this year.

Hamilton also celebrated the car he'll attempt to win his fourth world title in on social media:

"

Welcome to the family. #EQPower+ @mercedesamgf1 pic.twitter.com/9k15TIpOad

— Lewis Hamilton (@LewisHamilton) February 23, 2017"

The car has been designed according to new regulations from the FIA, with bodywork and tyres "getting wider in order to boost downforce and grip, making the cars both faster and physically harder to drive," according to Formula One's official website.

Mercedes explained the impact of the changes on the car's power unit:

The constructor has left its rivals in its wake in recent years, with their drivers' biggest threats coming from their team-mates.

As such, the likes of Ferrari and Red Bull will be hoping for a more level playing field this year courtesy of the new rules.

The Silver Arrows have had the best engines and vehicles over the last three years, and their latest effort under the new regulations is a polished and visually striking design—it will be intriguing to see how it holds up on the track.