Nets Will Feature Infor Logo on Jersey: Latest Photos, Comments and Reaction
On Wednesday, the Brooklyn Nets announced they will soon begin wearing the logo of enterprise software company Infor on their jerseys.
The organization tweeted the following preview:
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Teams across the league will begin sporting jersey ads during the 2017-18 season, when Nike takes over as the NBA's uniform provider.
Per Scott Soshnick of Bloomberg Sports, the agreement between the Nets and Infor is worth $8 million.
According to Steven Slayford of SportBusiness.com, the NBA looks poised to easily reach its sponsorship goals following Wednesday's announcement:
The Nets aren't the first team to reveal an advertising partnership for the 2017-18 season, as the Philadelphia 76ers signed on with StubHub, the Sacramento Kings joined forces with Blue Diamond Growers and the Boston Celtics struck a deal with General Electric.
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