Jimmy Kimmel Fools Unsuspecting People by Showing Off Fake Yeezys

It's funny how throwing a brand name on something can shape people's opinions.

To prove that theory, Jimmy Kimmel acted on the Yeezy craze by creating the latest addition to the sneaker line, the Yeezy Boost 2000. Of course, the "Yeezys" were just cheap random shoes with some added flair—and the unsuspecting fans were none the wiser.

The power of the Yeezy brand is unmatched.

[Jimmy Kimmel Live!]