Hayes, Koenig Have to Buy Doughnuts for Entire Wisconsin Student Section

Wisconsin forward Nigel Hayes is learning the power of social media and college students' desire to get free food. 

Hayes took to Twitter on Wednesday to challenge the Wisconsin student section to buy all available season tickets in under five minutes. Hayes promised he and teammate Bronson Koenig would purchase doughnuts for the students if they accomplished the mission. 

As the Wisconsin State Journal reported, they now have to pay up.

Student season tickets sold out in three minutes on Thursday morning. Wisconsin students woke up before 7 a.m. to buy their seats and were able to return to bed before 7:04. 

Hayes, Koenig and Dunkin' Donuts should soon become friends. 

[Twitter]