Foot Locker and Pensole Unveil Winning Design for ASICS GEL-Lyte III

The partnership between Foot Locker and PENSOLE Footwear Design Academy has come to life in the ASICS GEL-Lyte III "PENSOLE Reflect." Foot Locker will sell 300 pairs of the exclusive collaboration and limited-edition design on September 17 at select Foot Locker locations such as:  

·        New York – 112 West 34^th Street 
·        Los Angeles – 8500 Beverly Boulevard 
·        London – 283 Oxford Street 
·        Paris – 4-6 Rue Pierre Lescot 
·        Milano – Corso Vittorio Emanuele II, 24/28 
·        Toronto – 247 Yonge Street South 
·        Tigard, Ore. – 9459 SW Washington Square Road 
·        footlocker.com

Foot Locker

PENSOLE accepted 18 students out of 1,400 applicants to compete in six teams and create what is now the ASICS GEL-Lyte III "PENSOLE Reflect." PENSOLE’s “learn by doing” curriculum teaches students the entire footwear design process. The competition winners, chosen by ASICS product and marketing teams and the founder of PENSOLE, D'Wayne Edwards, earned a $12,000 prize and will see their design come to life, from conception to production and ultimately to Foot Locker shelves. Follow all six episodes of the entire process starting here:

Foot Locker

Foot Locker

Foot Locker

Foot Locker

Foot Locker

Foot Locker

All images courtesy of Foot Locker.