Bleacher Report, Notre Dame Announce Exclusive Social Content Partnership

Alec Nathan@@AlecBNathanFeatured ColumnistAugust 4, 2016

GLENDALE, AZ - JANUARY 01:  The Notre Dame Fighting Irish run onto the field before the BattleFrog Fiesta Bowl against the Ohio State Buckeyes at the University of Phoenix Stadium on January 1, 2016 in Glendale, Arizona.  (Photo by Norm Hall/Getty Images)
Norm Hall/Getty Images

Bleacher Report and the University of Notre Dame on Thursday announced an exclusive social content partnership for the 2016 season that will give B/R behind-the-scenes access to one of the most storied college football programs in the country.   

As part of the agreement, B/R will have exclusive access to the Fighting Irish locker room, practices, home and away games, as well as academic activities, team travel and in-depth looks at campus life in South Bend, Indiana. 

B/R's social platforms, which tout more than 200 million users, will distribute content through a variety of channels. Most notably, fans will be able to access exclusive content through Facebook Live streams, Snapchat takeovers, short-form social packages and video features. 

The content will also be distributed through the B/R website and Team Stream app—which reach an audience of more than 250 million sports fans. 

"Bleacher Report is thrilled to partner with Notre Dame for the 2016 football season," Dave Finocchio, CEO and co-founder of Bleacher Report, said. "We're very proud of the work we've done in the Young Athletes space to date, and this partnership provides us with a next-level opportunity to showcase how millennial players and fans see the game. Notre Dame is an exceptional program filled with talented players and outstanding people. We can't wait to work with them."

The partnership between B/R and Notre Dame represents the continuation of the company's focus on young athletes and creative approaches to telling their stories. 

"Coverage of young athletes has been a huge investment area for Bleacher Report and our unique brand of celebratory content has resonated with our audience," B/R Senior Vice President, Content, Joe Yanarella said. "We're excited by the opportunity to work with a prestigious athletic and academic institution in Notre Dame and apply our unique approach to creating content supported by our massive social distribution strategy."

Most recently, B/R ran a first-of-its kind commitment week from July 4-8 that allowed high school football stars—including 2017 4-star Notre Dame commit CJ Holmes—to announce their college plans in style. 

"Bleacher Report is an industry leader in developing creative, high-quality content with fans, and we’re looking forward to sharing our unique story through its vibrant platform," Notre Dame head football coach Brian Kelly said. "Notre Dame is an institution with an unrivaled national following, and this is an incredible way to reach them all, including a new wave of young fans."

B/R's familiarity with groundbreaking approaches to storytelling through visual mediums will now take on a unique approach as the Fighting Irish seek to compete for a spot in the College Football Playoff. 

"The opportunity to be embedded in a football program for an entire season represents a first for B/R, and we can't wait to partner with Notre Dame to share the fun side of the program both on and off the field while telling great stories about the players and staff in a visual and dynamic way," Yanarella said. 

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