Procter & Gamble Salutes Mothers Everywhere Ahead of 2016 Rio Olympic Games

The countdown to the 2016 Olympic Games in Rio de Janeiro has hit 100 days, and to mark the occasion, Procter & Gamble created a new spot to honor the support system behind the athletes—aka, mom.

It takes a lot of time, effort and dedication for somebody to work their way on to an Olympic team. But the athlete isn't the only one who makes sacrifices—the family as a whole must be there for them.

If not for mom, who knows how many athletes may have given up and never reached their full potential. And that's why it's time to salute mothers everywhere for everything they do for their children.  

[Procter & Gamble, h/t Alex Morgan]