Los Angeles Rams Unveil 'New' Logo That Looks a Little Familiar

New home, same branding.

The Los Angeles Rams unveiled the team logo Friday, which bears a striking resemblance to the St. Louis Rams logo, because, well, it's almost exactly the same design.

The team appears to have simply swapped the city names, which could be considered a smart marketing move as the Rams try to reconnect with their Southern California roots heading into next season.

[NFL]