Tyson Fury has labelled Wladimir Klitschko "manufactured" ahead of the pair's heavyweight title clash in Dusseldorf, Germany, on November 28.
The 27-year-old has laid down the gauntlet before facing the WBA Super, IBF and WBO heavyweight champion, saying he can be the most exciting heavyweight since the legendary Muhammad Ali.
The difference [between me and Klitschko] is that he's been made to look like that. Everything that I do is natural, off the cuff. Nobody tells me what to do, nobody sticks a key in my back and turns it. I do it myself. I wake up in the morning and do what I want to do, because I'm my own man. And when it comes to that night, they'll have the most charismatic, the most colourful, the most controversial champion since Muhammad Ali. And that's what the world's been waiting for. If I'm not the man to fill those boots, they'll be waiting a hell of a lot time more. Because all I see is robots, people being turned and told what to say. The world needs me to change the landscape of the division.
Boxers are not known for their humility, and Fury is undoubtedly hugely confident before facing Klitschko.
However, the Englishman will have to live up to his own hype if he is to down the 39-year-old, who has barely been troubled as he has dominated the heavyweight division over the last decade, having not been beaten since 2004.
The pair's clash had to be rescheduled for late November after Klitschko pulled out of the original October fight because a calf injury.
It was the latest in a number of blows for Fury in his undefeated professional career, with David Haye and Dereck Chisora both having previously cancelled on him.
However, the self-proclaimed Gypsy King is set to finally get his shot at the big time when he faces Klitschko in November.
Fury has been nothing if not entertaining in the buildup to the much awaited clash, with his appearance as Batman at an October press conference serving as a particular highlight, per BBC Sport:
The fight cannot be won in the media, though, and Fury will have to make perfect preparations if he is to have a chance against Klitschko in Germany.
He is undoubtedly a talker, much more so than his decorated opponent, but if he does not perform in the ring, then his pre-fight posturing will have all been for nothing.