Barcelona Star Lionel Messi Endorses 10 Starlets in Campaign for Adidas

On Friday, Lionel Messi and Adidas launched the "Backed By Messi" campaign, which will see the Barcelona and Argentina superstar forward endorse 10 young players from around the world with new Messi15 football boots.

Adidas

Per Adidas' press release, Messi will become the first footballer to receive his very own boot, which Adidas describes as the "ultimate weapons, designed for his own unique style and talent."

Adidas

Joining the four-time Ballon d'Or winner and current Champions League holder in Team Messi will be a squad of up-and-coming stars, including two from the Premier League—Chelsea's Robert Kenedy and Manchester United's James Wilson.

Team Messi, which features players who hail from Brazil, France, Italy, England, Portugal, Russia and the USA, will film their own content for a series of episodes on Adidas' YouTube channel.

Team Messi

Robert Kenedy (Chelsea/Brazil)

Maxwell Cornet (Lyon/France)

Jeremie Boga (Rennes [on loan from Chelsea]/France)

Accursio Bentivegna (Como [on loan from Palermo]/Italy)

James Wilson (Manchester United/England)

Timo Werner (VFB Stuttgart/Germany)

Aleksey Miranchuk (Lokomotiv Moscow/Russia)

Gyasi Zardes (LA Galaxy/USA)

Marcos Lopes (AS Monaco/Portugal)

Khiry Shelton (New York City/USA)

[Adidas]