Wyatt Family in Desperate Need of Win at WWE Night of Champions 2015

Bray Wyatt is one of the more frustrating wrestlers to pass through WWE in the past few years. Here's an athlete with the look, the character and the in-ring acumen to become a true superstar—but, for one reason or another, his momentum always seems to be slowed when he's about to fulfil that potential.

After two years on the main roster, it would be easy to give up on Wyatt's prospects as a main eventer. However, it's clear that top brass is still firmly behind the New Face of Fear, given that he continues to square off with some of the biggest names in the business.

Wyatt and his Family have never accumulated as many wins as they should have since they joined the main roster. This weekend, they're set to take on Roman Reigns, Dean Ambrose and a mystery tag partner—and it's a match that the Wyatts have to win.

The feud between Wyatt and Reigns began at Money in the Bank back in June, making this a three-month rivalry even if it comes to an end at Night of Champions. That's lengthy by modern WWE standards, and as such, it's important that the conclusion leads all the talent involved on to bigger and better things.

Credit: WWE.com

Reigns and Ambrose are golden in the eyes of the crowd at present and have plenty of options with regards to their next conflict. However, the Wyatts run the risk of losing all sense of direction should they pick up a loss this Sunday.

The Family just welcomed newcomer Braun Strowman to its ranks a few weeks back, with Luke Harper only being reintroduced into the fold at Battleground. This is the first time we'll see the Wyatts compete as a trio, so a loss would severely undercut any sense of a threat that they possess.

It's easy to get lost in a negative outlook on Wyatt's future, but the flip side of that is Bray and his stable's massive potential should they be able to build up some momentum. With a few months of dominance, they could be a huge benefit to the roster.

WWE is in dire need of new fan favourites at the top level of competition. Reigns and Ambrose are among the best attempts to build such a wrestler in the past few years, but they've had their rise made more difficult by a lack of established villains to take on.

Credit: WWE.com

Bray Wyatt fits that mould, and his Family could easily become a method of seasoning promising talent in a dominant stable. Anyone from Baron Corbin to Marcus Louis could benefit from spending some time with the Family.

Wyatt has been a focus before, but largely as a means to an end. He's been built up to face competition like John Cena before being all but discarded once the feud ran its course. Now, that focus needs to be on developing Wyatt in the same manner in which Seth Rollins has cemented his role over the past year.

While recent weeks have seen this feud centre around the mystery man set to join Reigns and Ambrose, the Wyatts have to be the focus in this Sunday's match. Bray and his followers can survive a loss—but there's much more merit on seeing the Family begin a new reign of terror.