We’re in a golden age of marketing in college football.
With the movie’s famous musical number set to a hip-hop beat, highlights of the Buckeyes are shown in conjunction with Darth Vader and the Galactic Empire, with OSU-based chapters scattered throughout.
Vader also notes that the reigning national champions have a “new enemy” in Michigan head coach Jim Harbaugh.
Ohio State is one of the most popular programs in the country—er, galaxy—but it’s also one of the most despised.
Sometimes it's fun to be the bad guy.