Adidas Tells People to 'Unfollow' Leo Messi in New Advertising Campaign

Sean Fay@@Sean_FayUK Staff WriterAugust 20, 2015


Sponsors usually come up with all kinds of tricks to get people to follow their athletes. 

Well, Adidas is looking to do the exact opposite in a bold new advertising campaign. 

Its new ad features star client Leo Messi, but it says people should unfollow the Barcelona superstar and instead create their own moments. 

It says: "No one ever created anything new by trying to be someone else. Leo Messi, the greatest player in the history of football, challenges you to make your own path and unfollow him in pursuit of creating your own game."

Despite the advice, we suspect Messi's social media accounts will do just fine.

[YouTube: Adidas]


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