So he earns his Gatorade.
The company has "partnered with NFL Films to bring the Sweat It To Get It initiative to college campuses," so when an innocent dude tried to buy a Gatorade to boost his electrolytes, Watt came by and knocked over the vending machine like it was some kind of folding beach chair.
Watt then proceeded to flex down on him, simply saying, "Muscle shirts…for muscles."
This wasn't Watt's only time abusing a machine in honor of Gatorade:
Peyton and Eli Manning have gotten in on the action here, too:
In this case, it was "Peyton Manning and his brother":
Watch the rest of the Sweat It To Get It clips here.