Arizona Coach Rich Rodriguez Stars in James Bond-Style Hype Video

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“Rod…Rich Rod.”

Arizona head football coach Rich Rodriguez channeled his inner James Bond in a new hype video the team released.

The clip shows the Wildcats leader swinging from an upper-deck rope, players driving sports cars on the field and, to keep things football-related, highlights from last season.

Of course, the title Licence to Thrill is a play on the Bond film, Licence to Kill.

This is really some top-notch marketing.

[YouTube]